Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Formula.care is a website and app focused on sustainable weight loss through personalized nutrition and lifestyle support. It has significant monthly traffic (about 1.5 million visits) mainly from the US. The site uses common trusted technologies including HTTPS and Google services, indicating a standard professional infrastructure. While rated positively on official platforms for its features and user support, strong consumer complaints exist about deceptive billing and refund practices. No technical blacklists or phishing alerts are present. Trademark searches show no conflicts related to 'formula.care'.

Confidence Score

68%

Risk Insights

⚠️

High Volume but Controversial Feedback

1.5 million monthly visits with US-focused traffic.

Positive official app reviews contrast with multiple scam complaints.

Billing and refund practices raise concerns.

✅

No Technical Red Flags

Valid SSL certificate active through 2026.

No phishing or malware blacklists detected.

Uses well-known marketing and analytics technologies.

Contradictory Signals

Official platforms show satisfied users, but verified complaints warn about deceptive billing and poor customer service.

Signal A: High positive ratings on official app stores

Signal B: Numerous negative reviews and scam accusations on third-party complaint sites

Category Scores

Identity 75/100

Reputation 50/100

Technical 85/100

Content 70/100

Legal 65/100

Business Validity 60/100

Red Flags & Warnings

High number of complaints about deceptive subscription charges and difficult cancellations.
Negative user reviews on third-party sites indicating poor customer service and no refunds.

🔎 Detailed Checks & Analysis

Technical and Infrastructure Check

Score: 85/100

Passed

"HTTPS valid from Jan to Apr 2026; uses standard marketing and analytics tools from Google and Facebook."

Reason: Site has valid SSL and professional web technologies indicating legitimate setup.

Traffic and Usage Analysis

Score: 80/100

Passed

"Global rank around #23,000; average bounce rate ~46%; steady visitors reported through late 2025."

Reason: Site traffic and engagement metrics are robust with over 1.5 million monthly visits largely from the US, supporting active use.

Blacklist and Phishing Status

Score: 95/100

Passed

"No associated phishing or blacklist entries found as of 2025 data."

Reason: No reports of phishing or blacklisting found from Google Safe Browsing or crypto scam detection.

Trademark and Brand Impersonation

Score: 70/100

Passed

"Trademark search reveals no live trademarks interfering with this brand's use."

Reason: No active USPTO trademarks conflict with formula.care although "formula" alone has several unrelated registered trademarks, mostly expired/dead.

Reputation and Consumer Complaints

Score: 30/100

Failed

"User reviews on external sites report billing traps and service issues; official app stores have positive average ratings creating conflicting views."

Reason: Multiple consumer complaints describe deceptive subscription practices, unauthorized charges, and refund difficulties.

Your Next Steps

1

If considering use or subscription, review recent user feedback on official app stores for current service quality.
2

Contact support@formula.care for direct inquiries or refund requests before subscribing.
3

Monitor billing closely after any trial to ensure no unauthorized charges occur.
4

Consult consumer protection agencies if deceptive billing is suspected.

Evidence & Citations

formula.care reviews complaints
Detailed analysis of consumer reviews showing conflicting user experiences with positive app ratings but many reports of deceptive billing and poor refunds.
Website and technology analysis for formula.care
Technical metadata indicating professional infrastructure with widely used web technologies and valid SSL.
Crypto scam blacklist check for formula.care
No blacklisting or scam warnings for crypto-related activity.
Trademark search results for formula
No active trademark conflicts found that could indicate brand impersonation.

🕵🏻 Keep investigating

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