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Domain Due Diligence
Report for Florim.com

Report Date January 17, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Florim.com is the official website of Florim Ceramiche S.p.A., an established Italian manufacturer of high-quality porcelain and ceramic tiles since 1962. The company headquarters are located in Modena, Italy, and the site serves an international audience including Italy, the US, and various European countries. Monthly traffic is over 130,000 visits, primarily from direct access and organic search. Florim uses reputable technologies such as Cloudflare CDN and Amazon hosting, with strong technical compliance including HTTPS and valid SSL certificates. The brand holds multiple active US trademarks with filings dating back to 1999, reflecting legitimate intellectual property protections. News coverage for Florim highlights design collaborations and product innovation, showing an active and transparent brand presence. Public complaints about product durability exist but are limited and older, while trust scores from multiple security scanners place Florim.com in a safe to moderately trustworthy category. No phishing or scam listings appear against the domain. Overall, florim.com represents a legitimate business with a solid history and low risk of scam or fraudulent activity.

Confidence Score
90%

Risk Insights

🛡️

Established Brand and Domain

Domain active since 2000 with reputable registrar
Multiple active US trademarks since 1999
Legitimate corporate identity in Italy
✅

Secure and High Traffic Website

Valid SSL certificate issued by Amazon RSA
Over 130,000 monthly visits with healthy engagement
Uses Cloudflare and Amazon hosting
🛡️

Clean Scam and Security Profile

No blacklisting on crypto scam or phishing lists
No Google Safe Browsing risks detected
Limited, dated product complaints; no fraud reports

Contradictory Signals

Product issues reported 7+ years ago contrast with current positive reputation, indicating earlier problems may have been addressed.

Signal A: High trust scores and brand reputation

Signal B: Older product durability complaints

Category Scores

Identity 90/100
Reputation 85/100
Technical 90/100
Content 85/100
Legal 95/100
Business Validity 90/100

Red Flags & Warnings

  • A dated complaint from 7 years ago reports cracked porcelain pavers but lacks resolution details.

🔎 Detailed Checks & Analysis

Domain Registration and Ownership

Score: 90/100
Passed

"Domain longevity and registrar reputation indicate legitimacy."

Reason: The domain florim.com has been registered since 2000 with a reputable registrar and privacy-protected WHOIS.

SSL and Security

Score: 90/100
Passed

"No SSL issues found, enabling secure communication."

Reason: SSL certificate is valid, current, and issued by a well-known authority.

Traffic and Engagement

Score: 85/100
Passed

"Traffic mainly from direct and search sources supports site authenticity."

Reason: The site receives significant monthly visits with acceptable bounce rate and traffic diversity.

Brand and Trademark Authenticity

Score: 95/100
Passed

"Longstanding trademarks reflect serious intellectual property control."

Reason: Multiple registered trademarks for 'FLORIM' and variants confirm brand legitimacy.

Reputation and Scam Reports

Score: 70/100
Passed

"Reputation generally positive with no current scam flags."

Reason: No reported scams or phishing detected; only limited, old product complaints found.

News and Public Presence

Score: 80/100
Passed

"Active public communications and collaborations noted."

Reason: Brand and products appear in design and architecture news regularly.

Your Next Steps

  • 1
    Visit florim.com to review product offerings and company information.
  • 2
    Check recent customer reviews on retailer or third-party sites for current product quality assessments.
  • 3
    Monitor trademark registries for any changes if concerned about brand impersonation.
  • 4
    Ensure secure connections (HTTPS) when interacting with the site.
  • 5
    Contact Florim directly via the provided official emails for any specific concerns.

Evidence & Citations

🕵🏻 Keep investigating

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