Recommendation

Avoid

Overall Summary

Scam

Why we think so

Fashionnova.com is a major U.S.-based online fashion retailer with high monthly traffic (~25.2 million visits). The company has several registered trademarks and operates a professional website with many common ecommerce technologies. However, it has a history of regulatory actions, including FTC fines for suppressing negative reviews and for failing to ship orders promptly. Multiple consumer complaints cite shipping delays, refund issues, and deceptive marketing, with class action lawsuits underway. Despite its large scale and established presence, there are significant concerns and legal challenges related to its business practices.

Confidence Score

45%

Risk Insights

⚠️

High Traffic but Troubled Reputation

Over 25 million monthly visits, mainly from the U.S.

Numerous customer complaints and FTC actions

Refund and shipping problems common

⚖️

Multiple FTC Enforcement Actions

$9.3M fine for shipping/refund violations

$4.2M penalty for review suppression

$2.4M refund payout ongoing

Contradictory Signals

Despite strong domain presence and branding, ongoing business practice issues cause serious trust concerns.

Signal A: High website traffic and well-established trademarks

Signal B: Numerous complaints and serious FTC fines for deceptive practices

Category Scores

Identity 80/100

Reputation 35/100

Technical 85/100

Content 40/100

Legal 25/100

Business Validity 50/100

Red Flags & Warnings

Multiple FTC fines and consumer lawsuits citing deceptive business practices.
Significant documented customer financial loss and denied refunds.
Suppression of negative reviews to mislead customers about product satisfaction.

🔎 Detailed Checks & Analysis

Domain & Infrastructure

Score: 80/100

Passed

"The site ranks high in global web traffic (#1,516) with strong US audience presence. It leverages major platforms and CDNs, reflecting a legitimate business infrastructure."

Reason: The domain is long-standing with an established registrar and includes standard DNS, SSL, and hosting configurations. The website uses reputable ecommerce technologies and payment processors like Stripe and AfterPay.

Reputation & Complaints

Score: 35/100

Failed

"Numerous regulatory fines and class action suits indicate an ongoing pattern of deceptive business conduct, affecting trust and reputation."

Reason: There are widespread user complaints regarding refunds, shipping delays, and customer service issues. FTC enforcement actions have found deceptive practices, especially involving review suppression.

Content Quality

Score: 70/100

Passed

"Product descriptions and site content appear structured for e-commerce, but marketing claims require attention due to legal findings about false discounts."

Reason: The website content is professional and comprehensive, covering multiple product categories with detailed descriptions and trademarks registered. However, the marketing practices have been found misleading in legal actions.

Legal & Regulatory Status

Score: 25/100

Failed

"The company settled accessibility lawsuits and has ongoing class actions for false advertising, indicating substantial legal risk."

Reason: Fashion Nova has faced multiple FTC fines totaling over $13 million, reflecting serious legal issues related to deceptive marketing and consumer refunds.

Business Validity

Score: 50/100

Passed

"Registered trademarks and physical presence support legitimacy, but operational concerns lower overall business validity."

Reason: Fashion Nova is a trademarked brand incorporated in California with significant web presence and social media engagement. Still, business operations have multiple customer service and compliance problems.

Your Next Steps

1

Avoid shopping on fashionnova.com until refund and shipping policies improve.
2

Check consumer protection sites for updates or refunds related to Fashion Nova settlements.
3

Report unresolved disputes to consumer protection agencies or the FTC.
4

Look for more reputable and transparent online fashion retailers.
5

Monitor for court rulings or regulatory changes affecting this retailer.

Evidence & Citations

FTC sends refunds to consumers affected by Fashion Nova’s deceptive review practices
Detailed FTC enforcement action and refund program for deceptive review suppression.
FTC fines Fashion Nova $4.2 million for blocking negative reviews
News coverage of FTC fine for deceptive practices regarding product reviews.
Fashion Nova faces class action lawsuits over false advertising and shipping delays
Lawsuit details alleging false discount representations and refund issues.
Better Business Bureau complaints for Fashion Nova
Consumer complaints highlighting refund denial and lost package issues.

🕵🏻 Keep investigating

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