Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Fanatics.com is a major US-based sports apparel and merchandise retailer with about 15 million monthly visits. It offers jerseys, collectibles, and fan gear for sports leagues like NFL and NBA. The site uses reputable technologies and secure systems, with an established domain registered since 1998 under Fanatics, LLC. It ranks #2,803 globally and is popular especially in the United States. However, user reviews across multiple platforms report issues with missing deliveries, poor customer service, and unresolved disputes, including complaints about the related Fanatics Betting platform. Legal challenges over market dominance, trademarks, and product quality have surfaced recently. While fanatics.com is a real business, significant customer dissatisfaction and allegations of deceptive practices impact trust.

Confidence Score

78%

Risk Insights

🛡️

Established Domain and Reliable Tech 🛡️

Domain registered in 1998 with MarkMonitor registrar

Valid extended validation SSL certificates

Large monthly visitor base mainly from the US

⚠️

High Volume of Customer Complaints ⚠️

Frequent issues with order delivery and refunds

Poor customer service responses reported

Complaints across BBB, Sitejabber, and other platforms

⚠️

Legal Actions and Trademark Disputes

Antitrust lawsuits alleging monopolistic behavior

Trademark cases in Australia and US

Ongoing disputes may affect business reputation

Contradictory Signals

Despite being a long-established and secure domain, there are many user reports of poor service causing suspicion.

Signal A: Strong technical infrastructure and domain trust signals

Signal B: Significant unresolved customer complaints and allegations of fraud

Category Scores

Identity 85/100

Reputation 40/100

Technical 90/100

Content 75/100

Legal 50/100

Business Validity 80/100

Red Flags & Warnings

Significant volume of unresolved customer complaints about order fulfillment and service.
Legal challenges related to monopolistic practices and trademarks indicate reputational concerns.

🔎 Detailed Checks & Analysis

Domain and Technical Infrastructure

Score: 90/100

Passed

"Presence of major content delivery networks, advertising, and marketing technologies shows operational maturity."

Reason: The domain is old (registered in 1998) with a high global rank (#2,803) and uses strong SSL security and trusted registrar MarkMonitor, indicating a legitimate tech setup.

Reputation and Customer Feedback

Score: 40/100

Failed

"Although many complaints are about service and refunds, these issues impact trustworthiness and reputation significantly."

Reason: There is substantial negative feedback related to order fulfillment, poor customer service, and allegations of misleading promotions across multiple consumer review platforms.

Blacklist and Scam Reports

Score: 85/100

Passed

"No direct scam classification from security services reduces suspicion but does not fully negate reputation issues."

Reason: The domain is not listed on any major scam or phishing blacklists and Google Safe Browsing reports no risks.

Legal and Trademark Standing

Score: 50/100

Failed

"While Fanatics has some legal wins, active lawsuits show risks around business practices."

Reason: Pending antitrust class actions and trademark disputes indicate ongoing legal challenges affecting brand credibility.

Contact Details and Social Presence

Score: 80/100

Passed

"Verified communication channels help customers reach support and reduce impersonation risk."

Reason: Fanatics provides multiple official contacts and active social media accounts, reinforcing transparency and accessibility.

Your Next Steps

1

Verify you are using the official fanatics.com website to avoid counterfeit sites.
2

Carefully review customer feedback and complaints before purchasing high-value items.
3

Use secure payment methods that offer fraud protection.
4

Keep documentation of all purchases and communications with customer service.
5

Report unresolved disputes to consumer protection agencies if necessary.

Evidence & Citations

SimilarTech Website Profile
Traffic and technology insights show fanatics.com is an established website with significant US traffic.
User Complaints and Reviews from Better Business Bureau and Sitejabber
Multiple customer complaints highlight issues with delivery and customer service.
WHOIS Domain and SSL Details
Domain registered since 1998 with reputable registrar and valid extended validation SSL certificate.
Trademark and Legal Disputes Summary
Litigation details about market dominance and trademark conflict.

🕵🏻 Keep investigating

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