Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Emmafy.com is an e-commerce site selling women's bags, with about 162,000 monthly visits mostly from the US. It uses reliable technologies like Shopify and multiple trusted payment methods, and has SSL valid through December 2025. The domain is new, registered in early 2024, with Whois privacy protection. Trademark filings under the name Emmafy exist, indicating business establishment efforts. No blacklists or Google warnings were found. While independent checks rate Emmafy fairly positively, some YouTube reviews caution due to lack of user reviews, limited contact options, possible content duplication, and the young domain age. No direct user reports of scams or legal disputes were found. Overall, the site shows signs of legitimate business but also has risk flags common to new e-commerce businesses, so caution is advised with visitor protection measures.

Confidence Score

60%

Risk Insights

⚠️

New Domain Raises Caution

Domain registered in Feb 2024 is relatively new.

WHOIS privacy limits owner transparency.

New domains often present higher risk.

✅

Solid E-Commerce Technology

Uses Shopify platform known for secure commerce.

Supports major payment options including PayPal and Visa.

Active SSL certificate through late 2025.

⚠️

Limited Customer Feedback

No verified user reviews found publicly.

Content duplication and low trust scores flagged by reviewers.

Contact limited to email; no phone number or chat.

Contradictory Signals

Technical security is strong but consumer confidence is unproven due to lack of customer validation.

Signal A: Valid SSL and branded tech stack indicate authenticity

Signal B: No user reviews and new domain reduce trust

Category Scores

Identity 50/100

Reputation 55/100

Technical 75/100

Content 60/100

Legal 70/100

Business Validity 60/100

Red Flags & Warnings

New domain with privacy protected WHOIS details.
Lack of customer reviews and minimal direct contact options raise concern.
Some YouTube reviewers suggest caution due to possible plagiarized content and low trust scores.

🔎 Detailed Checks & Analysis

Domain registration and age

Score: 30/100

Failed

"New domains often pose higher risks; WHOIS privacy limits transparency."

Reason: Domain is very new, registered in early 2024, which is less trustworthy than established domains.

Technological setup and security

Score: 80/100

Passed

"These technical aspects reduce scam risk and support site authenticity."

Reason: Uses well-known Shopify platform with valid SSL and standard payment methods.

Business identity and trademarks

Score: 70/100

Passed

"Trademark filings help establish brand legitimacy."

Reason: Trademark applications under the brand Emmafy were filed, indicating an attempt at formal business registration.

Reputation and user feedback

Score: 45/100

Failed

"Absence of user feedback and warnings reduce trust."

Reason: No verified customer reviews publicly available; some reviewers on YouTube caution about lack of reviews and content concerns.

Blacklist and security threats

Score: 90/100

Passed

"No known malware or phishing risks detected."

Reason: No evidence of blacklisting or security threats on Google Safe Browsing or crypto scam lists.

Your Next Steps

1

Exercise caution when purchasing due to recent domain and low transparency.
2

Use payment methods with buyer protection, like credit cards or PayPal.
3

Monitor scam reporting sites for updates on user experiences with Emmafy.com.
4

Verify shipping and refund policies before ordering.
5

Consider seeking out independent user reviews before committing to purchase.

Evidence & Citations

SimilarTech Website Technology and Traffic Insights for Emmafy.com
Detailed technology stack and traffic metrics showing usage of Shopify and payment options.
Domain Whois and SSL Certificate Details
WHOIS privacy protection and SSL validity info indicating technical soundness but less transparency.
US Trademark Search for EMMAFY
Trademark applications filed under 'Emmafy' confirming brand registration efforts.
No Blacklist or Google Safe Browsing Issues
No detected phishing or malware risks.
Public Review Aggregations and Risk Assessments
Mixed trust scores and videos cautioning about lack of reviews and customer feedback.

🕵🏻 Keep investigating

Recommended →

🌐 Scan another website

Run another instant due diligence scan on any website URL. Verify before you trust!

Vet suspicious ticket resale websites

Scammers clone legitimate ticket exchanges or invent resale hubs that require wire transfers and Zelle deposits. ScamAI...

Read playbook →

Check government tax refund portals for authenticity

Fraudsters spoof tax agencies during filing season, promising fast refunds if you hand over SSNs and card data. ScamAI p...

Read playbook →