Recommendation

Caution

Overall Summary

Suspicious

Why we think so

EightSleep.com is a well-established company selling smart mattresses and sleep technology products, attracting about 1.2 million visits monthly, mostly from the US. The site uses reputable technologies and payment platforms like Shopify, Stripe, and Klarna, and ranks moderately well in health-related categories. It holds valid SSL certificates and has verified DNS records, with active social media accounts. However, there are multiple user reports about difficulties with subscription management and refunds, especially for purchases via app stores. EightSleep has faced several legal actions including a class action lawsuit over alleged false discount marketing and multiple website accessibility complaints. No evidence of criminal fraud or scam blacklisting was found, but some business practices around refunds and subscriptions have led to customer dissatisfaction and disputes, so caution is advised when purchasing.

Confidence Score

68%

Risk Insights

🛡️

Established with trusted technology

Uses Cloudflare DNS and GoDaddy registrar

Has valid SSL certificate

Implements multiple ecommerce and payment platforms

📊

High user engagement

About 1.2M monthly visits

Traffic mainly from U.S. users

Strong direct and search traffic

⚠️

Customer disputes impact trust

Subscription refunds require app store action

Reported customer dissatisfaction with warranties

Legal actions currently pending

Contradictory Signals

Despite strong technical legitimacy, user reports and legal issues suggest risk in business practices.

Signal A: High traffic and reputable infrastructure

Signal B: Numerous customer complaints and pending lawsuits

Category Scores

Identity 80/100

Reputation 60/100

Technical 90/100

Content 70/100

Legal 50/100

Business Validity 65/100

Red Flags & Warnings

Customer reports indicate risk of losing money due to subscription and refund management issues.
Multiple ongoing legal and accessibility disputes suggest caution is warranted.

🔎 Detailed Checks & Analysis

Domain and Technical Checks

Score: 90/100

Passed

"Technical infrastructure includes standard security features and known e-commerce platforms."

Reason: Domain is well-established with GoDaddy registrar, Cloudflare DNS, and valid SSL certificates.

Traffic and Engagement

Score: 85/100

Passed

"Traffic comes chiefly from direct and search sources, indicating genuine user interest."

Reason: The site attracts about 1.2 million monthly visits primarily from the US, showing steady user engagement.

Contact and Transparency

Score: 80/100

Passed

"This supports transparency and responsiveness from the company."

Reason: Multiple legitimate contact emails and official social media accounts are available.

Reputation and Reviews

Score: 55/100

Failed

"No evidence of criminal fraud, but business practices have caused user dissatisfaction."

Reason: Reported difficulties with subscription billing, refund policies, and customer support are documented.

Legal and Compliance

Score: 50/100

Failed

"Binding arbitration required for warranty claims reduces transparency."

Reason: Recent lawsuits address alleged false marketing and accessibility issues, indicating ongoing disputes.

Blacklist and Scam Detection

Score: 95/100

Passed

"Clean results reduce suspicion of fraudulent activity."

Reason: No blacklisting or phishing warnings found from multiple scam detection services.

Your Next Steps

1

Review subscription and refund policies carefully before purchase, especially for app-based purchases.
2

Monitor public legal cases and customer reviews for updates on dispute resolutions.
3

Contact customer support directly to clarify any refund or warranty questions prior to buying.
4

Avoid sharing sensitive payment information through unverified channels.
5

Use official website and known payment platforms to reduce risk of scams.

Evidence & Citations

Better Business Bureau complaint and resolution details
Documents user subscription refund issues and resolution.
Class action lawsuit on marketing practices
Allegations of false discount marketing by Eight Sleep in 2025.
Cybernews report on smart bed security backdoor concerns
Report on smart bed security vulnerabilities discussed in early 2025.
Official company technology stack and traffic data
Shows use of trusted e-commerce and cloud technology platforms.

🕵🏻 Keep investigating

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