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Domain Due Diligence
Report for Eharmony.com

Report Date November 7, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

eHarmony.com is a well-known online dating site with a strong technical infrastructure and a large monthly visitor base of about 2.7 million, primarily from the United States. It is an established brand with multiple registered trademarks dating back to 1998. The site uses reputable technologies and secure domain practices. However, there are substantial user reports and regulatory actions highlighting issues with romance scams involving fake profiles on the platform, as well as concerns about misleading subscription terms and billing practices. Legal settlements and ongoing litigation reflect these challenges. While eHarmony is a functional service with strong brand presence, significant caution is advised due to recurring scam reports and consumer disputes.

Confidence Score
55%

Risk Insights

⚠️

Established But Controversial Brand

Operating since 1998 with millions of monthly users
Strong legal and technical foundation confirms authenticity
However, repeated scam reports and legal disputes pose risks

Contradictory Signals

While eHarmony is authentic and technically sound, users face risks from fraudulent profiles and billing issues.

Signal A: Well-established domain and recognized brand

Signal B: Significant user complaints and regulatory lawsuits

Category Scores

Identity 85/100
Reputation 40/100
Technical 90/100
Content 50/100
Legal 30/100
Business Validity 60/100

Red Flags & Warnings

  • Frequent reports of romance scams with fake user profiles deceptively soliciting money.
  • Numerous consumer complaints about misleading subscription plans, difficult cancellations, and billing disputes.
  • Legal actions and settlements related to auto-renewal and misleading practices in multiple jurisdictions.

🔎 Detailed Checks & Analysis

Domain and Technical Infrastructure

Score: 90/100
Passed

"Registered since 1998, active and secure DNS with multiple TXT records, strong infrastructure."

Reason: Domain is old, secure, and uses reputable registrar MarkMonitor and Cloudflare CDN with valid SSL certificate.

Reputation and User Feedback

Score: 40/100
Failed

"Widespread allegations on complaint forums and regulatory complaints indicate significant reputation issues."

Reason: Numerous reports of scams with fake profiles and misleading billing undermine user trust.

Legal and Consumer Protection Compliance

Score: 30/100
Failed

"Actions taken by California and Australian authorities require business practice improvements."

Reason: Legal settlements over auto-renewal, billing disclosures, and discrimination have been recorded.

Content Authenticity and Brand Verification

Score: 85/100
Passed

"Trademarks cover dating services and software products under the eHarmony brand."

Reason: Multiple active US trademarks confirm legitimate brand ownership over decades.

Your Next Steps

  • 1
    Exercise caution and do not send money or personal financial information to anyone met through eHarmony.
  • 2
    Verify all subscription terms and cancellation policies carefully before subscribing or making payments.
  • 3
    Report any suspected scam profiles or fraudulent activities encountered on the site to eHarmony and relevant authorities.
  • 4
    Monitor accounts closely for unauthorized charges and dispute them promptly if found.
  • 5
    Consider looking for dating services with stronger consumer protection and verified user profiles.

Evidence & Citations

🕵🏻 Keep investigating

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