Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Effecto.app offers a personalized ADHD management plan with tools to improve focus and routine. It ranks around #1.7 million globally, with about 15.5K monthly visits mainly from the US and UK. The website uses standard, secure technologies like HTTPS and Cloudflare, and has verified contact info including support emails and social media links. Trademark records confirm legitimate ownership by Effecto Group S.P.A. However, user reviews across platforms reveal many complaints about unfair billing practices, difficult cancellations, and poor customer service, with some calling it a scam. No active lawsuits appear, but multiple unresolved consumer disputes exist. Despite a clean technical footprint, repeated user reports suggest significant trust and service issues. Proceed with caution and carefully manage any subscriptions.

Confidence Score

73%

Risk Insights

🛡️

Technical Legitimacy

Valid SSL and secure hosting with Cloudflare.

Standard DNS and email services configured.

No malware or blacklist flags detected.

✔️

Brand and Ownership

Multiple live US trademarks owned by credible company.

Consistent contact info with active social media presence.

Verified Canadian business location with positive rating.

⚠️

User Experience Risks

Widespread complaints about deceptive billing and cancellations.

Poor customer service and unresolved BBB complaints.

Some users label the app as a scam or predatory.

Contradictory Signals

While the site is technically well-maintained and legally registered, consumer reports highlight serious trust and service problems.

Signal A: Technical and brand legitimacy with valid certificates and trademarks

Signal B: Numerous user complaints alleging scam-like behavior and billing issues

Category Scores

Identity 75/100

Reputation 30/100

Technical 85/100

Content 70/100

Legal 80/100

Business Validity 60/100

Red Flags & Warnings

Numerous user reports of unexpected charges, difficult cancellation, and poor support suggest high risk in business practices.
BBB assigns an F rating and lists unresolved complaints, further signaling trust issues from consumers.

🔎 Detailed Checks & Analysis

Domain Technical Setup

Score: 90/100

Passed

"The site uses HTTPS with a valid certificate from WE1 issuer starting recently (Dec 2025). DNS settings are configured correctly with Cloudflare name servers and Google MX mail servers."

Reason: Valid SSL certificate present, hosting on Cloudflare with IPv4 and IPv6 DNS.

Traffic and Popularity

Score: 75/100

Passed

"Global rank ~1.7 million with steady monthly visits and average engagement metrics. Traffic sources are mainly direct and search."

Reason: Site has moderate traffic volume (~15K monthly) primarily from trusted countries like US and UK.

Business Contacts and Social Presence

Score: 80/100

Passed

"Emails such as help@effecto.app and hello@effecto.app appear consistently on help pages and contact section. Social channels include Facebook, Instagram, TikTok, Twitter, LinkedIn, and Pinterest."

Reason: Multiple corporate emails, phone, and active social media accounts verified.

Trademark Status

Score: 85/100

Passed

"Several US trademarks are live and owned by Effecto Group S.P.A. (Italy) with filings from 2017 and earlier. This supports authenticity of the brand name."

Reason: Live trademark registrations for EFFECTO confirm legitimate brand ownership.

Blacklist and Malware Checks

Score: 100/100

Passed

"Clean results from trusted blacklist sources reduce likelihood of malicious activity."

Reason: No detection of blacklist or phishing threats in Google Safe Browsing or crypto scam databases.

Consumer Feedback and Reputation

Score: 15/100

Failed

"Multiple platforms including Sitejabber and BBB report many negative user experiences suggesting scam-like behavior. BBB gives F rating and non-accredited status."

Reason: Consistent reports of unfair billing, hard cancellations, and unresponsive support raise serious trust concerns.

Your Next Steps

1

Review subscription terms carefully before purchasing.
2

Use payment methods with easy dispute options like PayPal.
3

Set reminders to cancel trials before renewal dates.
4

Avoid sharing sensitive payment info without confirming service reliability.
5

Monitor consumer complaint sites for updates on service status.

Evidence & Citations

User reviews and scam reports on Effecto.app
Aggregated user reviews from Sitejabber, BBB, Google Play, and others reveal frequent complaints about billing and support.
WHOIS and DNS info for effecto.app
Shows domain registration, SSL certificate, and DNS settings confirming legitimate technical setup.
US Trademark office records for EFFECTO
Live trademark registrations for EFFECTO by Effecto Group S.P.A., confirming brand ownership.
Google Places listing for EFFecto Inc
Verified business location in Canada with positive user rating.
Crypto scam blacklist and Google Safe Browsing
No blacklist or phishing flags detected.

🕵🏻 Keep investigating

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