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Domain Due Diligence
Report for Direct-assurance.fr

Report Date October 28, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Direct-assurance.fr is a well-known French online insurance provider specializing in auto, motorcycle, home, and health insurance. It receives around 2 million monthly visits primarily from France, with high engagement metrics such as a low bounce rate (about 34%) and over 5 pages per visit. The site uses reputable hosting and security services, including DigiCert SSL certificates and established content delivery networks like Akamai. It ranks well in the French finance/insurance sector and shows no presence on scam or blacklist databases. Customer reviews largely praise its reliability and transparent pricing, although isolated complaints exist, mainly related to contract terms or service issues. The company operates under the AXA group, subject to strict regulatory oversight, and actively monitors for fraud. Overall, this suggests a legitimate insurance service with standard industry risks rather than any systemic scams or fraud.

Confidence Score
88%

Risk Insights

✅

Strong Brand and Market Presence

Direct Assurance ranks #5 in France's finance/insurance sector.
About 2 million visits monthly show solid market demand.
Majority traffic comes from France reflecting target audience.
🛡️

Robust Security Setup

Uses DigiCert SSL and Akamai CDN for secure delivery.
DNS and hosting managed by reputable providers.
No phishing or malware warnings from Google Safe Browsing.
⚖️

Reputation Mix

High overall user ratings (4.5/5).
Isolated customer complaints focus on service details.
Company actively responds to feedback and manages fraud prevention.

Contradictory Signals

While most feedback is positive, some users report contract and communication issues typical for insurance providers.

Signal A: High overall trust from multiple independent sources

Signal B: Some user reviews claim misleading practices and complaints

Category Scores

Identity 85/100
Reputation 90/100
Technical 90/100
Content 85/100
Legal 80/100
Business Validity 90/100

Red Flags & Warnings

  • Isolated customer complaints mention misleading contract terms and service disputes, which are typical in the insurance industry but warrant attention.

🔎 Detailed Checks & Analysis

Domain and Website Technology

Score: 90/100
Passed

"Sites using DigiCert SSL and Akamai CDN are considered professionally maintained and secure."

Reason: Direct-assurance.fr runs on reputable hosting, uses a valid SSL certificate, and employs strong content delivery and security services.

Traffic and Engagement Quality

Score: 90/100
Passed

"High engagement metrics correlate with site legitimacy and user trust."

Reason: The site has double million monthly visits, primarily from France, with a bounce rate under 40% and multiple pages viewed per visit, indicating authentic use.

Reputation and Reviews

Score: 85/100
Passed

"No systemic fraud or scam patterns detected; negative feedback appears in isolated cases and is addressed by company."

Reason: User reviews show high customer satisfaction and trust, with isolated complaints typical for insurance services.

Blacklist and Scam Status

Score: 95/100
Passed

"Absence from these lists strongly supports the site's safety."

Reason: No listings exist for the domain on Google Safe Browsing or crypto scam blacklists, indicating low risk.

Legal and Business Validity

Score: 80/100
Passed

"No major unresolved legal issues or fraud proceedings found."

Reason: Direct Assurance is a subsidiary of the AXA group with regulatory oversight and has handled routine legal and customer disputes common to the insurance sector.

Your Next Steps

  • 1
    Verify contract details carefully before signing, as isolated customer complaints concern coverage terms.
  • 2
    Use the official website and verified contact channels for interactions to avoid third-party scams.
  • 3
    Monitor reviews and regulatory updates for any new developments.
  • 4
    If disputes arise, use Direct Assurance's legal protection services or contact French insurance mediators for resolution.

Evidence & Citations

🕵🏻 Keep investigating

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