Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Daraz.pk is a major e-commerce platform in Pakistan, drawing around 18.5 million visits per month, primarily from within the country. It operates with reliable technical infrastructure including Alibaba Cloud servers and industry-standard security like valid SSL certificates. Social media presence across platforms such as Facebook, Instagram, and TikTok supports its visibility. However, customer reviews reveal mixed experiences: while some praise fast delivery and product quality, many report poor customer service, delivery issues, and fraud concerns linked mainly to third-party sellers. Legal records show Daraz has faced consumer court actions, indicating some accountability despite its marketplace model. Overall, Daraz.pk is a legitimate marketplace but exercising caution with seller selection and payment methods is advised.

Confidence Score

65%

Risk Insights

🛡️

Strong Infrastructure and Traffic

Operates on Alibaba Cloud with valid SSL certificate.

Monthly traffic around 18.5M mostly from Pakistan.

Stable user engagement with low bounce rate.

⚠️

Customer Service Concerns

Frequent complaints about delivery delays and support responsiveness.

Reports of fraud mainly tied to third-party sellers.

Refund and returns process often criticized.

⚠️

Legal Accountability Noted

Consumer court fined Daraz for faulty products.

Court rejected marketplace liability disclaimers.

Shows some legal risk and regulatory enforcement.

Contradictory Signals

While the platform is technically sound and authentic, user experiences highlight significant service and trust issues caused mostly by third-party sellers.

Signal A: Technical and security signals show a legitimate, well-operated website.

Signal B: Customer reviews and legal records reveal repeated service problems and scam risk from sellers.

Category Scores

Identity 75/100

Reputation 40/100

Technical 80/100

Content 60/100

Legal 45/100

Business Validity 70/100

Red Flags & Warnings

Significant customer complaints about poor service, fraudulent third-party sellers, and refund difficulties
Public legal ruling against Daraz for product quality and accountability issues

🔎 Detailed Checks & Analysis

Domain technical verification

Score: 80/100

Passed

"Multiple A records point to Alibaba-owned IPs; SSL supports secure connections; DNS TXT records include standard verification entries."

Reason: The domain is hosted on reputable Alibaba Cloud infrastructure with a valid and current SSL certificate issued by GlobalSign, indicating trusted technical setup.

Traffic and engagement legitimacy

Score: 75/100

Passed

"Low bounce rate (21%), over 4 pages per visit, about 3 minutes on site per session."

Reason: Monthly visits exceed 18 million with high engagement from Pakistan, consistent with a major local e-commerce site.

Brand and trademark legitimacy

Score: 80/100

Passed

"One unrelated trademark was found but marked dead; no active conflicts detected."

Reason: Trademark searches confirm 'daraz' is not conflicted or misleading; brand appears authentic.

Blacklist and security checks

Score: 80/100

Passed

"Clean scanning results support legitimate status."

Reason: No matches on crypto scam or Google Safe Browsing blacklists, indicating no detected phishing or malware distribution.

Customer reputation and complaints

Score: 35/100

Failed

"Sitejabber rating 1.9/5 with 147 reviews mostly negative; some users report fraud and lost funds."

Reason: Multiple platforms report poor customer service, frequent scams by some third-party sellers, refund disputes, and delivery issues.

Legal and regulatory standing

Score: 45/100

Failed

"Court ordered damages and fine against Daraz despite marketplace disclaimers."

Reason: Daraz.pk has been legally held responsible for product issues in Pakistan's consumer court, showing some accountability but also risk.

Your Next Steps

1

Avoid purchasing high-value items without verifying seller ratings and reviews.
2

Use Daraz's official payment and buyer protection tools; avoid off-platform transactions.
3

Monitor customer feedback continuously to reassess platform safety.
4

Report suspicious seller behavior or product issues promptly through Daraz support channels.

Evidence & Citations

Daraz.pk traffic, technology, and site info from SimilarTech
Shows platform use, tech stack, and traffic data.
Daraz.pk traffic and engagement from SimilarWeb
Provides visitor geography, volume, and behavior.
Daraz.pk contact info and social presence
Verified official contacts and social links.
Daraz.pk SSL and DNS information
SSL certificate validity and DNS records confirming domain control.
Trademark search for 'daraz' in USPTO
No conflicting trademarks found, confirming brand legitimacy.
Customer reviews and scam reports for Daraz.pk
Documents common scams and complaints related to sellers and platform service.
Consumer court ruling on Daraz.pk liability in Pakistan
Legal accountability despite marketplace model disclaimers.

🕵🏻 Keep investigating

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