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Domain Due Diligence
Report for Cnbc.com

Report Date October 27, 2025
Recommendation
Proceed
Overall Summary
Safe
Why we think so

CNBC.com is a widely recognized website specializing in business news and real-time financial market updates. It attracts over 100 million visits monthly, primarily from the United States, and ranks within the top 600 global sites. The domain has been registered since 1997, owned by NBCUniversal Media, LLC, which aligns with multiple live trademarks associated with CNBC. The site is technologically sophisticated with numerous recognized analytics, advertising, and security tools. There are no indications from major blacklist or scam detection services that CNBC.com is unsafe. Public user reviews mainly criticize the site for perceived biased reporting and business practices but do not substantiate claims of financial scams. However, there are some legal disputes concerning privacy issues and reality TV programming linked to CNBC. Overall, CNBC.com is a trusted source for financial news but has faced criticism and legal challenges unrelated to fraudulent website activity.

Confidence Score
88%

Risk Insights

🛡️

Strong Domain and Brand Identity

Registered since 1997 under NBCUniversal Media, LLC.
Live trademarks securely tie brand and domain.
No impersonation or brand confusion detected.
📈

High User Engagement

Over 100 million visits monthly globally.
Top 600 global traffic rank confirms relevance.
Majority direct and search-driven traffic.
✅

Security Profile Clear

No listing on phishing or scam blacklists.
SSL certificate valid and issued by well-known authority.
Robust technological infrastructure includes trusted analytics and security tools.
⚠️

User Criticism on Reporting Bias

Reviews express distrust in editorial integrity.
Criticisms include alleged misleading or biased content.
No financial scam or criminal fraud reported.
⚠️

Legal Disputes Exist but Limited

Privacy-related lawsuits concerning data sharing with Facebook.
Claims linked to reality TV show production practices.
No direct evidence of fraudulent website operations.

Contradictory Signals

While the site is legitimate and widely used, some consumers distrust its editorial content.

Signal A: High traffic and reputable brand ownership indicate trust.

Signal B: User reviews accuse site of bias and unethical practices.

Category Scores

Identity 90/100
Reputation 85/100
Technical 92/100
Content 75/100
Legal 70/100
Business Validity 90/100

Red Flags & Warnings

  • Public user reviews accuse CNBC.com of biased and misleading reporting, impacting perceived credibility.
  • Legal disputes exist over alleged privacy violations related to user data sharing with Facebook and conflicts arising from reality TV programming.

🔎 Detailed Checks & Analysis

Domain Ownership and Age

Score: 90/100
Passed

"The longstanding registration and corporate ownership strongly support legitimacy."

Reason: Domain has been registered since 1997 under NBCUniversal Media, LLC, a reputable entity.

Traffic Volume and Sources

Score: 85/100
Passed

"Top global ranking and user volume indicate trust and established presence."

Reason: CNBC.com receives very high traffic (~109M visits monthly), mainly from direct and search channels.

Blacklist and Scam Detection

Score: 95/100
Passed

"Clean security checks enhance confidence in site safety."

Reason: No phishing or scam threats detected by Google Safe Browsing or Crypto Scam Sniffer.

Trademark and Brand Legitimacy

Score: 90/100
Passed

"Registered trademarks support genuine brand identity and reduce impersonation risk."

Reason: Multiple live USPTO trademarks firmly associate the domain with NBCUniversal.

User Reviews and Reputation

Score: 70/100
Passed

"Perceived editorial issues do not equate to site being a scam, though they affect reputation."

Reason: User feedback suggests bias and dissatisfaction but lacks evidence of financial fraud or scam.

Legal and Customer Disputes

Score: 65/100
Passed

"Ongoing cases do not currently undermine site's overall safety status."

Reason: Legal disputes focus on privacy and TV programming; no direct fraud linked to the website’s core function.

Your Next Steps

  • 1
    Continue using cnbc.com for financial news but remain aware of user criticisms regarding bias.
  • 2
    Avoid sharing sensitive personal or financial information directly on the CNBC site as it is primarily a news platform.
  • 3
    Report any suspicious requests or scams that misrepresent CNBC.com to appropriate authorities.
  • 4
    If concerned about privacy, review CNBC.com's data sharing policies and opt-out options where applicable.
  • 5
    Monitor ongoing legal cases for any updates affecting the site's reputation.

Evidence & Citations

🕵🏻 Keep investigating

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