WebVetted Beta
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

CluedUpp is an established independent games studio specializing in outdoor, app-guided mystery and team-building experiences with over 1 million players worldwide. The website uses well-known, paid technologies like Akamai and Shopify, supporting a legitimate e-commerce platform. Traffic is modest but steady, with about 13,000 monthly visits mainly from the US. WHOIS data confirms the domain is registered since 2016 with a credible registrar and a valid SSL certificate. The company has contact emails publicly available and active social media profiles. Blacklist checks show no issues, and the business is listed with a physical address and positive user ratings on Google Places. However, customer reviews online report frequent complaints about customer service responsiveness, non-refundable tickets, and event quality that often relies heavily on phone-based interactions rather than fully immersive experiences. An advertising standards ruling in the UK found an instance of misleading ticket scarcity claims, which was corrected. Overall, CluedUpp appears authentic but has some risk areas around refunds, support, and user expectations. Caution is recommended if you expect live actors or a refund option.

Confidence Score
73%

Risk Insights

🛡️

Established Domain and Secure Site

Registered since 2016 with ENOM, Inc.
Valid SSL certificate active
Clear DNS and SPF records
🎲

App-Guided Outdoor Games Business

1 million+ players in 80+ countries
Uses reputable e-commerce and analytics tools
Physical business location in UK confirmed
⚠️

Customer Service and Experience Warnings

Numerous complaints on refunds and support responsiveness
Event format heavily phone-based, less immersive than marketed
Advertising ruling for misleading ticket scarcity claims

Contradictory Signals

While the technical and business setup appear solid, user feedback points to operational challenges affecting customer satisfaction.

Signal A: Legitimate domain and reputable technology use

Signal B: Significant customer complaints on service and refund policies

Category Scores

Identity 80/100
Reputation 50/100
Technical 80/100
Content 60/100
Legal 75/100
Business Validity 70/100

Red Flags & Warnings

  • Multiple customer complaints about customer service unresponsiveness and refund disputes.
  • ASA ruling found misleading advertising on ticket scarcity claims.

🔎 Detailed Checks & Analysis

Domain registration and SSL validation check

Score: 90/100
Passed

"Long domain history and current SSL validity indicate legitimacy and stable ownership."

Reason: Domain is registered since 2016 through a known registrar with valid SSL certificates and proper DNS records.

Traffic and usage analysis

Score: 75/100
Passed

"Traffic volume supports site activity but global rank is low indicating small niche presence."

Reason: Consistent monthly visits (~13K) mainly from the US show real user interest.

Technology stack and site infrastructure

Score: 85/100
Passed

"Use of paid and reputable technologies adds credibility."

Reason: Website uses reputable CDN and e-commerce platforms including Akamai, Cloudflare, Shopify, and PayPal integrations.

Blacklist and safety checks

Score: 90/100
Passed

"No technical safety flags detected."

Reason: No detections on crypto scam or Google Safe Browsing blacklists.

Customer feedback and reputation

Score: 45/100
Failed

"Mixed reviews indicate inconsistent service and user dissatisfaction in some cases."

Reason: Frequent complaints regarding customer service delays, refund policy, and event experience quality.

Legal and compliance status

Score: 70/100
Passed

"Minor marketing compliance issue noted but no other legal disputes found."

Reason: No major lawsuits but an ASA ruling found misleading advertising practices which have been addressed.

Your Next Steps

  • 1
    If considering purchase, review CluedUpp’s refund and Flex Pass terms carefully, noting tickets are non-refundable and exchanges carry conditions.
  • 2
    Check recent, location-specific user reviews for the themed event you plan to attend to set realistic expectations.
  • 3
    Understand that the experience is primarily app-based with limited physical or live actor interaction.
  • 4
    Use payment methods that offer dispute protection in case of customer service issues.

Evidence & Citations