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Domain Due Diligence
Report for Carousell.sg

Report Date October 30, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Carousell.sg is a well-established Singapore-based e-commerce marketplace attracting about 7.6 million monthly visits, mainly from Singapore. It offers diverse categories like electronics, fashion, cars, and services. The site is mature, registered since 2013, with valid SSL and reputable registrar. It uses reliable technologies, including Cloudflare and Google Analytics, signifying professional management. Trademark searches confirm legit ownership by Carousell Pte. Ltd. However, many reports detail significant scam activity on the platform, especially phishing scams where fake buyers trick sellers into revealing bank details, causing financial losses often exceeding hundreds of thousands of Singapore dollars. Authorities and Carousell itself have issued warnings and introduced protective measures. While the platform is legitimate, users face substantial risks from fraudulent actors exploiting it.

Confidence Score
75%

Risk Insights

📈

High Volume and Active Use

Approximately 7.6 million visits per month, mostly from Singapore
Users view over 6 pages on average per visit
Bounce rate around 43%, showing good engagement
⚠️

Persistent Phishing Scam Threats

Fake buyer scams and phishing are frequent on this platform
Users have lost over S$830,000 in a single recent month
Police and Carousell have issued multiple fraud warnings
🛡️

Trustworthy Technical and Legal Setup

Domain registered in 2013 with valid SSL
Confirmed trademark ownership and reliable registrar
Professional technologies employed for site operation

Contradictory Signals

The platform is authentic but heavily exploited by fraudulent buyers, creating risk for users.

Signal A: Site is legitimate business with solid tech and domain history

Signal B: Users face significant scam risks and frequent phishing reports

Category Scores

Identity 85/100
Reputation 40/100
Technical 90/100
Content 60/100
Legal 70/100
Business Validity 80/100

Red Flags & Warnings

  • High volume of scam reports involving phishing and fake buyer tactics causing serious financial losses.
  • Numerous recent police advisories and news articles warning users of scams on this platform.

🔎 Detailed Checks & Analysis

Domain Age and Tech

Score: 85/100
Passed

"The site's tech stack includes trusted advertising and analytics tools, supporting authenticity."

Reason: Domain is mature (since 2013) with valid SSL and Cloudflare CDN, indicating a professionally managed site.

Traffic and User Engagement

Score: 80/100
Passed

"Strong Singapore user base aligns with claimed geography."

Reason: High monthly visits (~7.6M) with a low bounce rate and multiple page views per visit indicate active and genuine user engagement.

Reputation and Scam Reports

Score: 40/100
Failed

"Although the platform is legitimate, scam activity presents a significant risk that lowers reputation score."

Reason: Numerous verified scam reports and police advisories show that users frequently fall victim to phishing scams on this platform.

Trademark and Brand Legitimacy

Score: 90/100
Passed

"No conflicting trademarks or impersonations detected."

Reason: Trademark registrations under Carousell Pte. Ltd. confirm legal brand ownership.

Security and Blacklist Status

Score: 85/100
Passed

"Multiple TXT records for validation enhance trust."

Reason: Site has valid SSL issued by GeoTrust; no listings on major scam or phishing blacklists.

Customer Disputes Handling

Score: 70/100
Passed

"Legal recourse is available for victims, but scam volume remains high."

Reason: The platform has dispute mechanisms and has responded to scams with safety features.

Your Next Steps

  • 1
    Exercise caution when transacting on Carousell.sg and avoid sharing personal banking details outside official payment systems.
  • 2
    Report any suspicious buyer behavior or scams directly to Carousell and local authorities promptly.
  • 3
    Use only official communication channels and verify buyer/seller identities before sharing sensitive information.
  • 4
    Stay updated on Carousell's safety advisories and use platform dispute resolution tools if encountering problems.
  • 5
    Consider checking scam report sites and official police warnings regularly before engaging in transactions.

Evidence & Citations

🕵🏻 Keep investigating

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