Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Callie.com is a U.S.-based online retailer specializing in personalized gifts, including keepsake necklaces, tote bags, and ornaments. It ranks around #12,100 globally with approximately 4.7 million monthly visits, primarily from the U.S. The site employs well-known payment systems like PayPal, Stripe, Apple Pay, and Klarna, and uses Amazon hosting and trusted security practices including valid SSL certificates from Amazon RSA. Customer feedback on Callie.com is mostly positive, highlighting good product quality and customization options, though some mention shipping delays, order mix-ups, and varying product quality.

Confidence Score

78%

Risk Insights

🛡️

Strong Technical Foundation

Uses Amazon AWS for hosting and SSL certificate issued by Amazon securing connections.

Supports multiple trusted payment systems including PayPal, Stripe, and Apple Pay.

High monthly visitors (~4.7M) indicating solid traffic and usage.

⚠️

Mixed Customer Feedback

Many positive reviews for quality and customization but notable complaints on shipping delays and order errors.

Some reports of poor customer support and refund difficulties.

External analyses highlight potential review manipulation concerns to be aware of.

Contradictory Signals

Despite a technically sound website and strong payment options, persistent user-reported problems suggest risks in order fulfillment and customer service quality.

Signal A: High traffic and strong payment infrastructure

Signal B: Significant customer complaints and service issues

Category Scores

Identity 80/100

Reputation 50/100

Technical 90/100

Content 70/100

Legal 80/100

Business Validity 75/100

Red Flags & Warnings

Reports of misleading or unreliable shipping information, including false delivery confirmations and customs delays.
Negative feedback about customer service, including difficulty obtaining refunds and order corrections.
External analysis highlights suspiciously high Trustpilot ratings containing fabricated reviews, suggesting manipulation.

🔎 Detailed Checks & Analysis

Domain age and registration info

Score: 90/100

Passed

"Callie.com is owned by Wild West Domains, LLC. SSL valid from Nov 2025 to Dec 2026."

Reason: Domain is registered with a reputable registrar and shows valid SSL certificate issued recently.

Website infrastructure and technologies

Score: 85/100

Passed

"Technologies include Amazon AWS, PayPal, Klarna, and several reputable JavaScript and advertising technologies."

Reason: Site uses strong infrastructure with Amazon hosting and known payment platforms like PayPal, Stripe, and Apple Pay.

Traffic and user metrics consistency

Score: 80/100

Passed

"Approximately 4.7M monthly visits with a global rank around #12,100."

Reason: High traffic volumes and legitimate user engagement metrics consistent with an active retail site.

Blacklist and security threat presence

Score: 90/100

Passed

"No threats detected by Google Safe Browsing or crypto scam sniffer services."

Reason: No indicators of phishing, malware, or crypto scam blacklisting found.

Customer reviews and reputation signals

Score: 40/100

Failed

"While many reviews are positive, notable complaints of delays and errors create significant concern."

Reason: Mixed reviews with significant complaints about shipping reliability, product quality, and customer service responsiveness.

Trademark conflicts or brand impersonations

Score: 75/100

Passed

"Some abandoned trademark statuses but no known active conflicts with callie.com."

Reason: Multiple trademarks exist with the name 'CALLIE' but none appear to affect the legitimacy of the current commercial site.

Contact and business transparency

Score: 80/100

Passed

"Emails such as support@callie.com and regional variants; active social media accounts found."

Reason: Multiple official support emails and social media presence established.

Your Next Steps

1

Consider verifying sellers and product details before purchase due to mixed reviews.
2

Use payment methods that offer buyer protection, such as credit cards.
3

Contact support promptly for order issues using official emails like support@callie.com.
4

Monitor recent customer reviews for changes in service quality.

Evidence & Citations

Callie.com customer reviews and complaints summary
Contains detailed positive and negative customer feedback highlighting both product satisfaction and service issues.
Callie.com technical and traffic data from SimilarTech
Shows site’s high traffic volumes, technology stack, and payment integrations.
WHOIS and SSL certificate info for callie.com
Details domain registration, SSL validity, and security setup.
Trademark search results for 'CALLIE' at USPTO
Lists multiple trademark filings with mixed statuses, indicating no direct trademark conflict.

🕵🏻 Keep investigating

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