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Domain Due Diligence
Report for Cafezupas.com

Report Date January 6, 2026
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

Café Zupas operates an established chain specializing in fresh soups, salads, sandwiches, and catering services. The site attracts about 243,000 monthly visits, mostly from the U.S., with a strong direct and search traffic presence. It uses reputable technologies like Amazon cloud services and Google Analytics, and maintains valid SSL certificates. Public locations show positive ratings around 4.4 to 4.5 stars on Google, reflecting solid customer satisfaction. However, the company has faced significant challenges related to customer service complaints and a notable data breach in late 2024. Lawsuits have been filed concerning this breach, and the Better Business Bureau assigns an F rating due to unresolved complaints. No evidence suggests the business operates scams or fraudulent schemes.

Confidence Score
75%

Risk Insights

🛡️

Strong Technical Setup

Uses Amazon hosting and CDN services
Maintains valid SSL certificate
Proper DNS and email configurations
📊

High Traffic and Engagement

About 243,000 monthly visits mainly from the US
Good user engagement with low bounce rate
Majority direct and organic search traffic
⚠️

Customer Service Issues

Widespread negative reviews on consumer complaint sites
Low complaint resolution rate (3%)
BBB assigns an F rating due to non-responsiveness
❗

Serious Data Breach and Lawsuits

Data breach exposed customer personal info in October 2024
Multiple class action lawsuits ongoing
Company notified affected individuals months after breach

Contradictory Signals

While the business infrastructure and domain are legitimate and secure, significant operational and legal issues affect overall trustworthiness.

Signal A: Strong technical infrastructure, clean domain status

Signal B: Poor customer service reviews, data breach and lawsuits

Category Scores

Identity 80/100
Reputation 45/100
Technical 88/100
Content 83/100
Legal 50/100
Business Validity 70/100

Red Flags & Warnings

  • Poor customer service ratings with widespread complaints and low resolution rates.
  • Recent significant data breach exposing customer personal information.
  • Multiple lawsuits related to data breach indicating legal risks and business challenges.
  • BBB assigns an F rating due to failure to address consumer complaints effectively.

🔎 Detailed Checks & Analysis

Domain Technical Setup

Score: 90/100
Passed

"The domain is hosted on Amazon Web Services, uses Amazon CloudFront CDN, and has a valid SSL certificate issued by Amazon RSA 2048 M02 issuer, valid through May 21, 2026. DNS and MX records are correctly configured."

Reason: Uses reputable hosting and cloud providers, along with valid SSL certificate.

Traffic and Engagement

Score: 85/100
Passed

"Site receives ~243K monthly visits mainly from the US, with a bounce rate of 34.3% and about 4.56 pages viewed per visit, indicating genuine user interest."

Reason: Monthly traffic is stable and relatively high with normal engagement such as bounce rate and pages per visit.

Business Content and Reputation

Score: 40/100
Failed

"The Better Business Bureau assigns an F rating due to failure to respond to 13 complaints. Customer reviews highlight problems with service quality, order accuracy, and refund difficulties. Only 3% of complaints appear resolved."

Reason: Significant customer service complaints and unresolved issues affect reputation negatively.

Legal and Compliance

Score: 45/100
Failed

"A major data breach in late 2024 exposed personal information and led to class action lawsuits. No trademark conflicts found in USPTO search. No indication of fraudulent operations."

Reason: Data breach and ongoing litigation raise legal concerns, but no fraud or trademark issues detected.

Blacklist and Safety Flags

Score: 90/100
Passed

"Domain not flagged by Google Safe Browsing or crypto scam sniffer services, indicating no immediate technical security threats."

Reason: Domain is clean of malware, phishing, and crypto scam blacklists.

Verified Business Presence

Score: 85/100
Passed

"Multiple Café Zupas locations appear on Google Maps with ratings around 4.4 to 4.5 stars and thousands of reviews, showing an established business footprint."

Reason: Physical locations with good user ratings support legitimacy.

Your Next Steps

  • 1
    Exercise caution when providing personal data or payment info online due to the history of data breach.
  • 2
    Contact customer support proactively to resolve complaints before transactions.
  • 3
    Monitor for updates on the data breach litigation and any new consumer alerts.
  • 4
    Verify locations and contact details directly from official sources before visiting or ordering.

Evidence & Citations

🕵🏻 Keep investigating

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