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Domain Due Diligence
Report for Brookshires.com

Report Date January 21, 2026
Recommendation
Proceed
Overall Summary
Safe
Why we think so

Brookshires.com is the official site for Brookshire Grocery Company, a U.S.-based grocer specializing in food and pharmacy products. The website supports significant monthly traffic (~596,000 visitors) mostly from direct visits and organic search, reflecting an established regional presence. It uses reputable technologies like Amazon Hosting, Drupal, and various payment options (Visa, MasterCard, PayPal). The domain has a secure SSL certificate valid through March 2026 and is registered with Network Solutions since 1996. Customer service contacts and social media profiles are openly published. Although facing complaints about in-store customer service, product freshness, and pricing, there are no indications the website itself is fraudulent. Reported issues include a 2024 payment card skimming incident at specific physical stores, but this has been addressed with notifications and remediation. Brookshires.com appears to be a legitimate business with transparent operations and recognized by official sources.

Confidence Score
88%

Risk Insights

🛒

Established Online Presence

Domain registered for 28+ years
Trusted hosting and payment technologies
Consistent monthly traffic near 600K
📧

Transparent Contact and Brand Info

Multiple official customer service emails
Active on major social media platforms
No trademark conflicts detected
⚠️

Physical Store Incidents Not Website Fraud

2024 card skimming limited to physical locations
Customer complaints center on in-store service
No security issues found on brookshires.com

Contradictory Signals

Users should differentiate between website and physical store incidents to assess risk properly.

Signal A: No website phishing or malware risks detected

Signal B: Physical stores experienced card skimming in 2024

Category Scores

Identity 90/100
Reputation 75/100
Technical 90/100
Content 85/100
Legal 90/100
Business Validity 85/100

Red Flags & Warnings

  • Customer complaints about in-store product quality and service do not implicate the website but affect overall reputation.
  • 2024 payment card skimming incident at some physical Brookshire stores may concern customers but was promptly addressed.

🔎 Detailed Checks & Analysis

Domain Infrastructure and Tech Stack

Score: 90/100
Passed

"Includes a valid SSL certificate and reputable registrar since 1996."

Reason: The domain brookshires.com uses well-known technologies like Amazon Hosting and Drupal, and hosts payment via trusted providers, indicating a legitimate and professional infrastructure.

Traffic and User Engagement

Score: 85/100
Passed

"Bounce rate is moderate (37%), with good session length (~99s) and 4+ pages per visit."

Reason: Site receives consistent ~596K monthly visits mostly from direct and organic search, indicating genuine user interest.

Contactability and Transparency

Score: 90/100
Passed

"Social media profiles are also actively maintained."

Reason: Multiple official contact emails and phone numbers are publicly available, supporting transparency.

Trademark and Brand Validity

Score: 90/100
Passed

"Supports business legitimacy and brand protection."

Reason: No trademark conflicts or impersonation reports found in USPTO database for 'brookshires'.

Blacklist and Scam Indicators

Score: 95/100
Passed

"No direct scam reports involving the website itself."

Reason: No phishing or malware threats detected by Google Safe Browsing or crypto scam blacklists.

Reputation and News Analysis

Score: 70/100
Passed

"Some negative customer service complaints but not related to the domain."

Reason: News and reviews primarily report physical store issues and a 2024 card skimming event; no website fraud or scam allegations.

Your Next Steps

  • 1
    Monitor official Brookshires.com communications for security updates.
  • 2
    If you shop at physical Brookshire stores, check your card statements for suspicious activity.
  • 3
    Contact customer service at customerservice@brookshires.com for any website-related concerns.
  • 4
    Stay informed about store safety and product quality reviews if using physical locations.

Evidence & Citations

🕵🏻 Keep investigating

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