Recommendation

Proceed

Overall Summary

Safe

Why we think so

boo.com is a website focused on booking hostels and connecting travelers. It ranks very low in global traffic and has limited monthly visits, indicating low user engagement. The domain is registered since 1999 to Hostelworld.com Limited, a reputable entity based in Dublin, Ireland. The website uses common marketing and analytic technologies but lacks large traffic volumes or broad user endorsement. There are no reports of typical consumer scams directly linked to the site, though online complaints exist about usability and service limitations. Additionally, negative reviews and scam reports surround unrelated apps and services using similar "Boo" branding, particularly dating apps marked as fraudulent. The original boo.com ecommerce operations are not currently associated with customer financial harm.

Confidence Score

78%

Risk Insights

🛡️

Established Domain Ownership

Domain active since 1999

Registered to Hostelworld.com Limited, Dublin

Registrar: Eurodns S.A.

📉

Traffic and Usage

Monthly visits around 1,400

High bounce rate (~85%)

Very low global traffic rank

✅

Risk Assessment

No phishing or malware detected

No consumer fraud reports tied to boo.com

Negative reviews relate mainly to unrelated "Boo" apps

Contradictory Signals

Fraud reports mostly pertain to other services using 'Boo' name, primarily dating apps, not original boo.com site.

Signal A: No consumer financial losses reported for boo.com ecommerce

Signal B: Multiple reviews claim boo.com or related apps are fraudulent

Category Scores

Identity 85/100

Reputation 70/100

Technical 75/100

Content 60/100

Legal 90/100

Business Validity 80/100

Red Flags & Warnings

Low global traffic rank (#10,848,472) and limited monthly visits indicate low site use and relevance, which may affect trust by association.
Some negative reviews and fraud reports relate to other companies or apps using "Boo" in their name, causing brand confusion.

🔎 Detailed Checks & Analysis

Domain Ownership Authenticity

Score: 90/100

Passed

"Eurodns registrar records confirm long-term ownership by Hostelworld.com Limited based in Dublin."

Reason: Established domain registered since 1999 with clear ownership by a recognized company.

Technical Infrastructure and Security

Score: 75/100

Passed

"Presence of SPF DNS records and reputable ad platforms suggest professional operation; no malware risks found."

Reason: Uses standard web technologies and marketing platforms; no SSL or phishing blacklists detected.

Online Reputation and Traffic

Score: 65/100

Passed

"Limited monthly visitors and high bounce rate point to low usage but not fraudulent activity."

Reason: Low traffic and engagement but no credible user scam reports found.

Content Authenticity and Customer Feedback

Score: 60/100

Passed

"Reports of poor UX and business failure exist, but consumer-oriented scams are not substantiated."

Reason: No direct evidence of consumer fraud or financial loss from original boo.com operations.

Legal and Trademark Conflicts

Score: 90/100

Passed

"Historical legal conflicts do not impact present-day consumer risk or authenticity of domain."

Reason: Registered entity involved in trademark disputes post-collapse; no current unresolved legal flags.

Your Next Steps

1

If considering transactions, verify current business status and user reviews from trusted travel booking platforms.
2

Avoid confusion with unrelated "Boo" branded apps, particularly dating services reported as fraudulent.
3

Monitor web reputation sites for updates on boo.com or associated domains.
4

Report any suspicious activity or unexpected charges encountered involving boo.com to consumer protection agencies.

Evidence & Citations

WHOIS Registry Details for boo.com
Confirms domain registration since 1999, owned by Hostelworld.com Limited in Dublin, Ireland.
Technology Stack Information for boo.com
Identifies use of Adobe and Google marketing technologies indicating a professionally managed website.
Web Traffic Data from SimilarWeb API
Shows monthly visits around 1.4K with very high bounce rate, reflecting low user engagement.
Fraud and Scam Reports Relating to boo.com
Details show no consumer financial loss; negative reports apply mainly to investors and unrelated "Boo" branded apps.
Google Safe Browsing Status
No detected risk or blacklist entries for boo.com.

🕵🏻 Keep investigating

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