Recommendation

Caution

Overall Summary

Suspicious

Why we think so

Bissell.com is a well-established retail website specializing in home and garden cleaning products, including carpet cleaners and vacuums. It attracts about 1.7 million monthly visits, mainly from the United States, and uses a range of trusted technologies like Amazon hosting and Google Analytics. The domain is secured by a valid SSL certificate and is actively maintained with a history dating back decades. Although legitimate, the company has faced numerous customer service complaints related to warranty support, refunds, and product recalls, with several legal disputes ongoing. Users should exercise caution especially around after-sale service and warranty promises.

Confidence Score

83%

Risk Insights

✅

Established Brand with Registered Trademarks

Bissell holds multiple US trademarks dating back to the 1950s.

Trademarks cover vacuums, cleaning devices, and detergents.

Brand ownership is consistent with a reputable Michigan-based company.

⚠️

Customer Service Issues Affect Reputation

Many complaints related to warranty and refund delays.

Class actions filed alleging unfair practices and privacy violations.

Users report difficulty obtaining timely resolution after product recalls.

🛡️

Website Uses Standard Security Practices

Site secured by valid Amazon-issued SSL certificates.

DNS and hosting infrastructure based on Amazon AWS and Cloudflare CDN.

No blacklists or phishing threats detected.

Contradictory Signals

While bissell.com is authentic and secure, its customer service and legal challenges pose significant risk.

Signal A: Legitimate business with secure technical and brand signals

Signal B: Numerous customer complaints and lawsuits raising reputational concerns

Category Scores

Identity 90/100

Reputation 50/100

Technical 90/100

Content 80/100

Legal 60/100

Business Validity 85/100

Red Flags & Warnings

Significant volume of unresolved customer complaints about warranty, refunds, and product quality.
Active and recent class action lawsuits alleging unfair warranty and privacy practices.

🔎 Detailed Checks & Analysis

Domain Technical Health

Score: 90/100

Passed

"Technical indicators show the domain is securely configured with multiple DNS name servers and strong SSL validity."

Reason: bissell.com uses standard, reputable hosting by Amazon and valid SSL certificates, with no blacklist alerts.

Traffic and Engagement

Score: 85/100

Passed

"Traffic metrics show a stable user base with a bounce rate around 52%, indicating moderate engagement."

Reason: Site receives about 1.7 million monthly visits primarily from the United States, indicating real user interest.

Brand Verification and Trademark

Score: 95/100

Passed

"Trademarks cover cleaning devices, detergents, and vacuum technology, confirming official ownership."

Reason: Multiple trademarks registered to Bissell Inc. with long history support brand legitimacy.

Customer Complaints and Reputation

Score: 40/100

Failed

"Numerous unresolved complaints on BBB and other platforms indicate poor customer service quality and delayed issue resolution."

Reason: Widespread customer dissatisfaction centered on warranty, refunds, and product recalls.

Legal and Compliance Issues

Score: 50/100

Failed

"Class actions filed allege deceptive warranty periods and privacy law violations; some settlements noted."

Reason: Ongoing lawsuits addressing warranty, privacy, and product liability raise concerns about business practices.

Business Validity and Presence

Score: 85/100

Passed

"Google Places shows a verified office with good ratings; social media presence aligns with a legitimate company profile."

Reason: Active physical locations, verified social media accounts, and news coverage support business authenticity.

Your Next Steps

1

Review customer feedback and warranty policies carefully before purchasing at bissell.com.
2

Monitor product recall notices and official announcements for safety updates.
3

Consider contacting customer support with documented requests if after-sale service is needed.
4

Verify purchase and warranty terms in writing to safeguard rights.

Evidence & Citations

Bissell Brand Trademarks at USPTO
Shows multiple active trademarks for BISSELL confirming brand authenticity.
Technical and Traffic Overview of bissell.com at SimilarTech
Details domain infrastructure, traffic, and technology used by bissell.com.
Customer Complaints and Reviews for bissell.com
Documented patterns of complaints about customer service, refunds, and product recalls.
Bissell.com SSL and DNS Records
Confirms domain SSL validity and typical DNS setup consistent with a reputable company.
Bissell Physical Location and Ratings
Located business presence with reviews and contact info.

🕵🏻 Keep investigating

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