Recommendation

Proceed

Overall Summary

Safe

Why we think so

Big W's website, bigw.com.au, is a major Australian online marketplace operated by Woolworths Group. It attracts about 27 million visits monthly, mostly from Australia, ranking #1,620 globally. The site uses trusted technologies like Adobe Scene7, Akamai CDN, and multiple popular payment options including PayPal and Apple Pay. Official contact emails and phones are clearly listed on the site. The SSL certificate is valid and issued by DigiCert in 2025. The domain is registered by a reputable registrar and uses secure DNS services from Akamai. No scam or blacklist warnings appear. Google Places confirms several physical stores with good customer ratings. News and user reports indicate a legitimate operation, though customer reviews on ProductReview.com.au raise concerns about poor service, difficult returns, delivery issues, and marketplace seller problems. Some legal issues related to Woolworths Group, including product safety and customer rights, are known but no direct scams or fraud linked to the website itself. Overall, the domain appears authentic but buyers should approach third-party marketplace purchases cautiously.

Confidence Score

83%

Risk Insights

shield

Strong Technical Foundation 🛡️

Secure DigiCert SSL valid until 2026.

Authoritative DNS managed by Akamai.

No blacklist or phishing alerts detected.

store

Popular Official Retailer

~27 million monthly visits mostly from Australia.

Physical stores with good Google ratings.

Part of large Woolworths Group.

warning

Customer Service Concerns

Low user ratings for online and in-store experiences.

Complaints mainly about returns and marketplace sellers.

Legal issues linked to company-wide practices.

Contradictory Signals

The site is authentic but operational problems might impact user experience.

Signal A: Domain has strong technical indicators and high traffic.

Signal B: Customer reviews reveal persistent service and fulfillment issues.

Category Scores

Identity 90/100

Reputation 70/100

Technical 90/100

Content 80/100

Legal 70/100

Business Validity 85/100

Red Flags & Warnings

Negative customer reviews detail poor service, difficult returns, and delivery problems mainly related to marketplace items.
Legal penalties to Woolworths for misleading product safety information and underpayment disputes indicate some business risk.

🔎 Detailed Checks & Analysis

Domain Traffic and Popularity

Score: 90/100

Passed

"Traffic data from SimilarWeb confirms strong user engagement and domain legitimacy."

Reason: The site ranks #1,620 globally with ~27 million monthly visits mostly from Australia, indicating a popular, real business.

Technical Security and Infrastructure

Score: 90/100

Passed

"Technical signals show good domain hygiene and proper security implementations."

Reason: SSL certificate issued by DigiCert is valid through early 2026; DNS authoritative servers are from Akamai, a credible provider.

Blacklist and Scam Reports

Score: 90/100

Passed

"Domain appears clean with no flags for common scam vectors."

Reason: No presence on crypto scam blacklists or Google Safe Browsing phishing lists; no broad scam reports detected.

Contact Transparency

Score: 80/100

Passed

"Clear contact details help users verify business identity and resolve issues."

Reason: The site openly provides multiple official contact emails and phone numbers, supporting its legitimacy.

Physical Store and Customer Presence

Score: 85/100

Passed

"Physical locations reduce fraud risk compared to online-only sites."

Reason: Google Places data confirms physical stores with many positive customer reviews, indicating a real, established retailer.

Reputation and Customer Feedback

Score: 50/100

Failed

"While the core business is legitimate, operational issues affect reputation."

Reason: Many negative customer reviews highlight poor service, complex returns, delivery issues, and problems with marketplace third-party sellers.

Legal and Compliance Issues

Score: 70/100

Failed

"These cases raise some business risk though they do not imply fraud."

Reason: Legal disputes involving Woolworths Group include product safety penalties and employee underpayment action, but none directly target bigw.com.au domain.

Your Next Steps

1

Verify product details and seller information before making purchases through the Big W Marketplace.
2

Consider buying directly from Big W's official inventory or physical stores to avoid third-party seller risks.
3

Contact official customer service channels listed on the website for support with orders or complaints.
4

Monitor ongoing legal and regulatory developments related to Woolworths Group if concerned about product safety.
5

Use standard online security precautions when shopping, such as checking for SSL and secure payment gateways.

Evidence & Citations

SimilarWeb Traffic and Engagement Data for bigw.com.au
Shows high monthly visits and dominant Australian traffic.
Domain Registration and SSL Details for bigw.com.au
Confirm SSL validity through 2026 and legitimate registrar information.
Customer Reviews and Complaints on ProductReview.com.au
Documents negative service feedback and marketplace concerns.
Google Places Store Listing for BIG W Macarthur
Physical store location with a 4.2-star rating from 1,648 reviews.
Scamadviser Check for bigw.com.au
No scam alerts or blacklist entries found.

🕵🏻 Keep investigating

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