Recommendation

Caution

Overall Summary

Suspicious

Why we think so

beautybay.com is a UK-based online retailer in the beauty and cosmetics sector, attracting about 2 million visits monthly with a strong presence in the UK and notable traffic from the US and France. The site is technically robust, using major providers like Amazon, Cloudflare, and Microsoft for hosting and delivery, and supports multiple languages. It operates with secure SSL certificates and has been registered since 1998. Contact emails and active social media channels (Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube) are publicly listed. However, the domain has poor ratings on independent review platforms, largely due to complaints about delivery delays, difficult refunds, and unresponsive customer service. There are ongoing legal disputes related to business operations, but no trademark conflicts or scam blacklist listings. It is not flagged by Google Safe Browsing. Overall, while it operates as a legitimate e-commerce site, users should be cautious due to widespread customer service and fulfillment issues.

Confidence Score

68%

Risk Insights

🛡️

Established Domain with Secure Setup

Registered since 1998

Valid SSL certificate in place

Robust technology providers used

⚠️

Significant Customer Complaints

Many negative reviews about delivery and refunds

Customer service described as poor

Potential risk of poor user experience

✅

No Scam or Blacklist Flags

Not reported in phishing or scam databases

No trademark conflicts found

⚠️

Ongoing Legal Risks

Involved in lawsuits related to injury and invoice disputes

Potential impact on business stability

Contradictory Signals

Despite strong technical and business legitimacy indicators, user experiences and legal problems raise concerns on overall trustworthiness.

Signal A: Robust technical infrastructure and long domain age

Signal B: Widespread negative customer reviews and legal disputes

Category Scores

Identity 75/100

Reputation 35/100

Technical 85/100

Content 70/100

Legal 40/100

Business Validity 65/100

Red Flags & Warnings

High volume of customer complaints focused on non-delivery, refund delays, and poor customer service on major review platforms.
Presence of ongoing costly legal disputes indicating potential operational or management issues.

🔎 Detailed Checks & Analysis

Domain Age and Registrar

Score: 90/100

Passed

"Long registration period reduces risk of fraudulent or fly-by-night operators."

Reason: Registered since 1998 with a reputable registrar (101domain.com), indicating a stable and longstanding domain.

SSL Certificate Validity

Score: 90/100

Passed

"HTTPS and SSL promote safe user data handling during transactions."

Reason: Valid SSL certificate issued 2025-09-27, expiring 2026-10-25, ensuring secure connections.

Technical Infrastructure

Score: 85/100

Passed

"Robust technical stack suggests a professionally maintained site."

Reason: Uses trusted technology providers like Amazon CloudFront, Microsoft, and Google for hosting and CDN.

Website Traffic and Engagement

Score: 75/100

Passed

"Traffic metrics align with a legitimate and popular retail website."

Reason: About 2 million monthly visits, majority from UK, with good session times and page views, indicating active user base.

Customer Service and Reputation

Score: 30/100

Failed

"High volume of negative feedback is a significant risk factor for consumer experience."

Reason: Numerous third-party complaints about delayed shipments, poor customer support, and refund issues lower trust.

Blacklist and Scam Reports

Score: 85/100

Passed

"Clean threat database records support site legitimacy."

Reason: No listing on scam blacklists or Google Safe Browsing, indicating no detected phishing or malware issues.

Legal and Trademark Issues

Score: 40/100

Failed

"Ongoing lawsuits could impact business reliability and reputation."

Reason: Legal disputes including personal injury lawsuit and invoice countersuit indicate operational risks.

Your Next Steps

1

If planning to purchase, check recent customer reviews carefully for product and shipping experiences.
2

Consider alternatives with better customer service and delivery track records for high-value or urgent orders.
3

Use available official contact channels if issues arise but prepare for possible slow response times.
4

Monitor ongoing legal developments related to the company that might affect service reliability or reputation.

Evidence & Citations

beautybay.com tech and traffic profile
Shows robust tech stack and significant monthly traffic.
beautybay.com traffic and engagement metrics
Confirms user activity and market distribution.
beautybay.com customer service complaints and reviews
Highlights common customer issues with service and delivery
WHOIS and SSL certificate details for beautybay.com
Valid domain registration and security info.
USPTO trademark search for beautybay
No trademark conflicts found.

🕵🏻 Keep investigating

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