Recommendation

Caution

Overall Summary

Suspicious

Why we think so

avery.com is a well-established website specializing in customized printing products, particularly for starting sticker businesses. Its site draws about 3.7 million visits monthly, primarily from the US, with strong direct and search traffic sources. The domain uses reputable technologies from Amazon, Google, and Facebook, and maintains good technical infrastructure with recent SSL certification. Contact emails and multiple social media profiles affirm active business operations. However, a serious security incident occurred in mid-2024 when attackers inserted a credit card skimmer on the site, affecting over 61,000 customers and leading to data breaches involving payment information. Independent reviews are mixed, with many complaints about print quality, alignment issues, and customer service challenges alongside some positive user experiences. There are ongoing legal investigations related to this data breach. While avery.com currently shows no active scam flags or blacklist issues, users should exercise caution, especially concerning sensitive transactions.

Confidence Score

73%

Risk Insights

⚠️

Security Breach Impact

Credit card skimmer compromised site for nearly 5 months in 2024.

Over 61,000 customers had payment data exposed.

Fraud and phishing reports followed the breach.

🛡️

Established Domain with Strong Traffic

Domain active since 1996 with reputable hosting and security.

Receives about 3.7M monthly visits, mostly from US.

Uses trusted tech like Amazon, Cloudflare, and Google.

🔍

Mixed User Satisfaction

Common complaints about print alignment and customer service.

Minority report excellent quality and support.

Care needed especially for custom print jobs.

Contradictory Signals

Though technically solid and popular, the domain suffered a severe breach affecting customer trust.

Signal A: Reputable domain infrastructure and traffic

Signal B: Significant 2024 data breach exposing payment data

User feedback is split, indicating inconsistent customer experience.

Signal A: Positive user reviews praising quality and support

Signal B: Widespread negative complaints on print and service

Category Scores

Identity 85/100

Reputation 55/100

Technical 80/100

Content 70/100

Legal 40/100

Business Validity 75/100

Red Flags & Warnings

Data breach in 2024 with credit card skimmer exposed payment information leading to fraud reports.
Numerous customer complaints about product quality, print alignment, and poor customer service on independent review platforms.

🔎 Detailed Checks & Analysis

Domain Age and SSL Status

Score: 85/100

Passed

"Long domain history and secure certificate support reliability."

Reason: avery.com is registered since 1996 and has a valid SSL certificate issued recently.

Traffic and Popularity

Score: 80/100

Passed

"High direct and search traffic indicate genuine usage."

Reason: Site receives over 3.7 million monthly visits, primarily from the United States, indicating strong user base.

Technical and Infrastructure Signals

Score: 85/100

Passed

"Robust technical infrastructure is in place."

Reason: Use of reputable technologies like Amazon hosting, Cloudflare CDN, and multiple advertising platforms.

Blacklist and Scam Reports

Score: 40/100

Failed

"Past breach lowers trust, despite clean blacklist status."

Reason: No current blacklist entries, but significant security incident with credit card skimmer in 2024 detected.

Reputation and Complaints

Score: 50/100

Failed

"Negative user experiences affect overall trustworthiness."

Reason: Mixed customer reviews with complaints about print quality and customer service are common.

Legal and Ownership Verification

Score: 75/100

Passed

"Legal issues relate to breach, not fraud operation."

Reason: WHOIS records and trademark searches verify ownership by legitimate companies; ongoing breach-related legal investigations noted.

Your Next Steps

1

Avoid entering payment details on avery.com without ensuring secure and updated browser protections.
2

Monitor financial accounts for unauthorized charges if you purchased via avery.com during July-December 2024.
3

Consider using alternate payment methods or verified resellers for critical or time-sensitive orders.
4

Test small orders first and verify print alignment thoroughly before large runs.
5

Stay alert for phishing attempts claiming to be Avery communications.

Evidence & Citations

Label giant Avery says website hacked to steal credit cards
Reports the data breach incident impacting payment data during mid-2024.
Avery had credit card skimmer stuck on its site for months
Details the skimmer malware and affected customer information.
avery.com reviews complaints
Summarizes customer feedback noting quality and service issues.
avery.com technology and traffic overview
Shows domain age, traffic volume, and technology partners.

🕵🏻 Keep investigating

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