Domain Due Diligence
Report for Asda.com
Why we think so
Asda.com is the official online shopping website of Asda, a major UK supermarket chain with a strong presence and extensive technology use. The site receives about 27.5 million monthly visits, mainly from the UK, and employs reputable marketing, analytics, and security technologies. No direct scams or financial frauds linked to the site have been reported, though the related Asda Rewards app has seen some user complaints about unauthorized use of loyalty rewards. Asda has ongoing prominent legal cases involving employee equal pay but no major customer disputes or scam activity related to asda.com itself.
Risk Insights
Established and Trusted Domain
High User Engagement
No Direct Scam Reports
Contradictory Signals
Issues are limited to the Asda Rewards app and not the main asda.com domain, which remains secure and trustworthy.
Signal A: No scams reported on asda.com
Signal B: Multiple user reports about loyalty app fraud
Category Scores
Red Flags & Warnings
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Reports of loyalty reward losses and fraudulent activity relate to the Asda Rewards app, not the official asda.com site.
🔎 Detailed Checks & Analysis
Domain registration and SSL validation
Domain registration and SSL validation
"No indications of domain hijacking or recent suspicious changes."
Reason: Domain registered in 1998 with reputable registrar and has valid SSL, confirming long-term legitimacy.
Traffic volume and engagement
Traffic volume and engagement
"Indicative of a legitimate, heavily used website."
Reason: Approximately 27.5 million monthly visits primarily from UK users, with low bounce rate and good page views per visit.
Technology usage
Technology usage
"Use of Akamai CDN, Adobe Analytics, and Google services supports authenticity."
Reason: Implements numerous well-known analytics, security, marketing, and ecommerce technologies, showing investment in site quality.
Scam or phishing reports
Scam or phishing reports
"Users cautioned to avoid fake sites and phishing links."
Reason: No evidence of financial fraud or scams occurring on asda.com itself; phishing scams impersonate Asda externally.
Trademark conflicts
Trademark conflicts
"Strong intellectual property protection."
Reason: USPTO trademark search showed no conflicts, supporting authentic brand use online.
Blacklist and safe browsing status
Blacklist and safe browsing status
"No detected malicious content or phishing on domain."
Reason: No listings on crypto scam blacklists or Google Safe Browsing warnings.
Your Next Steps
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1Use asda.com directly for online shopping to avoid phishing or scam impersonations.
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2Be cautious of phishing emails and fake websites impersonating Asda; always verify the URL.
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3Monitor your Asda Rewards app account for unauthorized activity and report any suspicious transactions promptly.
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4Stay informed about the ongoing legal cases affecting Asda but note these are unrelated to website trust or scams.
Evidence & Citations
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Asda domain and SSL registry details
Verified valid registration since 1998 with reputable registrar MarkMonitor.
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Asda.com website technology and traffic analysis
High traffic volume, extensive reliable technologies used.
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Online reviews and fraud reports on Asda and Asda Rewards app
No direct scams on asda.com, but loyalty app issues reported.
🕵🏻 Keep investigating
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