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Domain Due Diligence
Report for Ancestry.com

Report Date October 20, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

ancestry.com is a well-established genealogy and family history platform with substantial traffic—about 29.5 million visits monthly globally, largely from the US. The site uses reputable technical infrastructure such as Amazon Web Services and Cloudflare, and offers secure HTTPS connections. It holds multiple live trademarks under the name "Ancestry" and is owned by Ancestry.com Operations Inc. The company has official contact channels and physical locations. However, numerous consumer complaints point to issues with subscription billing and cancellation processes, and some lawsuits have addressed privacy and data use practices. There is no evidence of widespread fraud or technical compromise of the site.

Confidence Score
70%

Risk Insights

✅

Established Brand with High Traffic

Domain registered since 1995
~29.5 million monthly visits
Strong US user base and engagement
⚠️

Consumer Billing and Privacy Issues

Repeated complaints about billing and cancellation
Class action suits related to data privacy
Potential risks in customer service experience

Contradictory Signals

Good technical reputation contrasts with problematic consumer experience.

Signal A: High trust from technical and brand signals

Signal B: Frequent customer complaints and legal disputes

Category Scores

Identity 85/100
Reputation 50/100
Technical 90/100
Content 80/100
Legal 60/100
Business Validity 55/100

Red Flags & Warnings

  • Widespread customer complaints report recurring unauthorized charges and difficulties canceling subscriptions.
  • Legal disputes over privacy and data use may impact user trust and rights.

🔎 Detailed Checks & Analysis

Domain Legitimacy and Technical Infrastructure

Score: 90/100
Passed

"These factors strongly support the domain's authenticity and operational stability."

Reason: Ancestry.com has a long-established domain, uses trusted registrars, and employs secure and reputable technology providers like Amazon AWS and Cloudflare.

Traffic Metrics and User Engagement

Score: 85/100
Passed

"Traffic data aligns with a popular, well-established service."

Reason: The website has high monthly visits (~29.5 million) with strong engagement metrics including low bounce rate and significant time-on-site, indicating a legitimate user base.

Trademark and Brand Ownership

Score: 80/100
Passed

"Trademark ownership is consistent with large enterprises."

Reason: Multiple active trademarks for 'Ancestry' confirm the company’s legal brand protections, supporting authenticity.

Consumer Reputation and Legal Concerns

Score: 50/100
Failed

"While not indicating fraud, these issues warrant caution for consumers."

Reason: There are frequent consumer complaints about billing practices and cancellation difficulties, alongside several data privacy related legal disputes, which lower the reputation score.

Blacklist and Security Threats

Score: 95/100
Passed

"No technical or phishing risks detected."

Reason: No listings found on Google Safe Browsing or crypto scam blacklists, confirming a clean security record.

Your Next Steps

  • 1
    If you plan to use ancestry.com services, review subscription terms carefully and monitor billing statements for unexpected charges.
  • 2
    Verify any cancellation requests with official channels and keep documentation of communications.
  • 3
    Report any unauthorized charges to your payment provider and consider filing complaints with consumer protection agencies if needed.
  • 4
    Be aware of privacy policies and data sharing terms before submitting sensitive genetic information.
  • 5
    Stay informed about ongoing legal issues that may affect your rights regarding data use and dispute resolution.

Evidence & Citations

🕵🏻 Keep investigating

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