Recommendation

Proceed

Overall Summary

Safe

Why we think so

alltrails.com is a well-established website dedicated to outdoor and hiking enthusiasts, offering trail information, maps, reviews, and photos for over 500,000 trails. It ranks around #3,694 globally with about 10.9 million monthly visits, predominantly from the United States. The site uses reputable technologies and vendors, including Amazon and Google services, to support its operations. Trademark registrations confirm an active and protected brand. There are no indicators of phishing, blacklisting, or crypto-related scams. However, user feedback highlights common issues such as billing disputes, customer support challenges, and occasional inaccuracies in crowd-sourced trail data. Overall, it appears to be a legitimate service with a strong brand presence but has faced complaints mostly related to user experience rather than security or legitimacy.

Confidence Score

88%

Risk Insights

🛡️

Trusted Technical Setup 🛡️

Uses Amazon Web Services and Google Analytics.

Modern web technologies ensuring stability and reliability.

Secure SSL certificate valid until mid-2026.

✅

Strong Brand Protection

Multiple USPTO trademarks active under ALLTRAILS.

Owned by AllTrails LLC based in San Francisco.

Long history of brand registrations since 2009.

⚠️

User Complaints Mainly About Billing and Data

Billing disputes and support responsiveness issues reported.

Some trail info inaccuracies in crowd-sourced content.

No evidence of malicious activity or fraud.

Contradictory Signals

The website is legitimate with established infrastructure and brand, but some user experience issues remain unresolved.

Signal A: Strong technical and legal credentials

Signal B: Reported user complaints on billing and app functionality

Category Scores

Identity 90/100

Reputation 80/100

Technical 95/100

Content 75/100

Legal 90/100

Business Validity 85/100

Red Flags & Warnings

Multiple user complaints about billing issues, including unauthorized charges and difficulty canceling subscriptions.
Reported customer support challenges such as poor responsiveness and unresolved account issues.
Some trail information inaccuracies can lead to misleading or unsafe hiking guidance.

🔎 Detailed Checks & Analysis

Technical Infrastructure

Score: 90/100

Passed

"Supports the domain's technical credibility with Amazon AWS and Google Analytics."

Reason: alltrails.com uses well-known and reliable cloud and analytics services, indicating professional infrastructure.

Traffic and Popularity

Score: 85/100

Passed

"Consistent metrics from SimilarWeb show strong user engagement."

Reason: High global and US traffic ranks with millions of monthly visits confirm site legitimacy and user interest.

Legal and Trademark Status

Score: 90/100

Passed

"USPTO data shows company track record and active status."

Reason: Multiple active trademarks registered to AllTrails LLC demonstrate legal brand protection.

Blacklist and Scam Checks

Score: 95/100

Passed

"Indicates no technical or reported security threats detected."

Reason: No findings in phishing or crypto scam blacklists; Google Safe Browsing flags no risks.

User Feedback and Community Signals

Score: 65/100

Passed

"Reflects challenges in user experience rather than company legitimacy."

Reason: User reports note billing issues and trail inaccuracies but no confirmed fraud or scam.

Your Next Steps

1

If using their subscription services, carefully review billing terms and monitor charges to avoid unexpected fees.
2

Rely on multiple sources for trail information due to some reported inaccuracies in the crowd-sourced data.
3

Use the site and app with awareness of occasional customer support delays as reported by users.

Evidence & Citations

AllTrails Technical Profile and Traffic Analysis by SimilarTech
Technology stack shows reputable vendors supporting website hosting and security.
AllTrails Web Analytics from SimilarWeb
Demonstrates monthly visits, traffic sources, and audience geography.
USPTO Trademark Registrations for ALLTRAILS
Multiple live trademarks registered to AllTrails LLC, confirming brand legitimacy.
AllTrails.com Scam and Safety Reports
No scam or phishing blacklists match this domain.
Common Complaints and Reviews for AllTrails.com
User-reported billing and support issues, along with trail data accuracy concerns.

🕵🏻 Keep investigating

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