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Domain Due Diligence
Report for 7cups.com

Report Date November 6, 2025
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

7cups.com is a popular online mental health support platform with over 1.2 million monthly visits, primarily in the US. It offers free and paid emotional support services, including connections to listeners and therapists. While technically well-established with valid security certificates and a longstanding domain registration since 2005, the service faces significant controversies. Numerous complaints allege unauthorized listing of therapists, misleading user experiences with unlicensed providers, and difficulties removing profiles. Legal actions and a class action lawsuit claim deceptive "bait-and-switch" tactics. No confirmed evidence of direct payment theft exists, but users report financial losses due to misleading practices. Caution is advised when engaging with paid offerings and verifying provider credentials.

Confidence Score
50%

Risk Insights

🛡️

Established Platform with Technical Strength

Domain registered in 2005, hosted on Amazon AWS.
Valid SSL certificate present, enhancing security.
Over 1.2 million visits monthly, mainly from the US.
⚠️

Reputation Risks from Unauthorized Listings

Therapists' information used without consent.
Multiple BBB complaints and negative reviews.
Ongoing lawsuits allege deceptive business tactics.

Contradictory Signals

Site is technically legitimate but faces serious reputation and legal issues.

Signal A: High traffic and long domain history imply trustworthiness.

Signal B: Reports of deceptive marketing and unauthorized therapist listings.

Category Scores

Identity 60/100
Reputation 40/100
Technical 80/100
Content 50/100
Legal 30/100
Business Validity 50/100

Red Flags & Warnings

  • Widespread allegations of deceptive business practices and unauthorized use of therapists’ personal information.
  • Active legal disputes and class action lawsuits related to false endorsement and misrepresentation.

🔎 Detailed Checks & Analysis

Domain Technical Infrastructure

Score: 80/100
Passed

"Infrastructure supports authenticity but does not confirm business practices."

Reason: 7cups.com shows strong technical setup with Amazon hosting, valid SSL certificate, and longstanding domain registration since 2005.

Web Traffic and Engagement

Score: 75/100
Passed

"Traffic data reflects popularity but requires context with reputation checks."

Reason: High monthly visits with good engagement metrics and diverse traffic sources primarily from the US suggest legitimate user base.

Reputation and User Reviews

Score: 35/100
Failed

"Pattern of negative feedback and BBB complaints indicate caution needed."

Reason: Numerous complaints alleging unauthorized use of therapist profiles and misleading service descriptions raise reputation concerns.

Legal and Regulatory Status

Score: 30/100
Failed

"Legal disputes related to business ethics and transparency."

Reason: Active lawsuits and consumer disputes concerning deceptive practices and data misuse weaken trust in the platform.

Content Authenticity and Misrepresentation

Score: 40/100
Failed

"Content and service offering accuracy is questionable."

Reason: Reports of "bait-and-switch" marketing and unlicensed providers affect service authenticity and user safety.

Blacklist and Scam Indicators

Score: 10/100
Passed

"No signs of malware or phishing detected."

Reason: No presence on major blacklists including Google Safe Browsing and crypto scam databases.

Your Next Steps

  • 1
    Verify any therapist or listener credentials independently before paying for services.
  • 2
    Be cautious of paid upgrades or marketing funnels; research user reviews beforehand.
  • 3
    Avoid sharing sensitive personal or financial information without confirming the provider's legitimacy.
  • 4
    Consider alternative, licensed mental health resources if uncertain about service authenticity.
  • 5
    Report suspicious behavior or unauthorized listings to consumer protection agencies.

Evidence & Citations

🕵🏻 Keep investigating

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