WebVetted Beta
Recommendation
Caution
Overall Summary
Suspicious
Why we think so

1688.com is a prominent Chinese B2B e-commerce platform owned by Alibaba Group. Serving millions of business users, it offers wholesale opportunities across 12 major industry categories like raw materials, industrial products, apparel, and household goods. The site ranks #808 globally with about 34 million monthly visits, primarily from China. It runs on Alibaba Cloud infrastructure and supports established payment methods like AliPay. Domains and trademarks linked to the Alibaba Group verify authentic ownership. No listings appear on crypto scam blacklists or Google Safe Browsing. While individual supplier scams and quality issues are reported by users, the platform provides structured dispute resolution, escrow protection, and refund mechanisms to mitigate risks. 1688.com is widely used within China’s domestic wholesale market but requires buyers to exercise caution by verifying suppliers and using official channels for transactions and disputes.

Confidence Score
78%

Risk Insights

🛡️

Strong Alibaba Ownership and Infrastructure

Domain and trademarks confirm Alibaba Group ownership
Runs on Alibaba Cloud with SSL security
Globally ranked with 34M monthly visits
⚠️

Known Supplier Risks for Buyers

Reports of counterfeit and scams by suppliers
Issues with shipping and product quality
Platform offers dispute resolution tools

No Blacklist or Malware Flags

Clean Google Safe Browsing status
Not listed on crypto scam blacklists
Technical setup follows security best practices

Contradictory Signals

While the platform is corporate-backed and secure, individual supplier risks are a key concern to users.

Signal A: High platform legitimacy and brand verification

Signal B: Frequent supplier-related scam and quality complaints

Category Scores

Identity 90/100
Reputation 65/100
Technical 88/100
Content 70/100
Legal 75/100
Business Validity 80/100

Red Flags & Warnings

  • Frequent reports of supplier scams, counterfeit goods, and shipment errors causing buyer losses.

🔎 Detailed Checks & Analysis

Domain Ownership Verification

Score: 90/100
Passed

"Registered since 1996 and updated recently with valid SSL certificate issued by GlobalSign."

Reason: The domain 1688.com is registered to Alibaba Cloud Computing (Beijing) Co., Ltd, confirming legitimate ownership.

Trademark Verification

Score: 80/100
Passed

"Live trademarks include serial numbers 90351854 and others for "1688" under Alibaba Group."

Reason: Multiple USPTO trademarks are registered under Alibaba Group, confirming brand authenticity.

Technical Security and Blacklist Checks

Score: 88/100
Passed

"SSL is valid and not expiring soon; DNS includes proper TXT records for SPF and verification."

Reason: No threats detected in Google Safe Browsing; not on crypto scam blacklists.

Traffic and Popularity Analysis

Score: 85/100
Passed

"Traffic mainly comes from China (73%), with direct and search sources leading."

Reason: About 34M monthly visits and high global ranking (#808) demonstrate major platform relevance.

User Reputation and Scam Reports

Score: 30/100
Failed

"Problems stem from individual sellers rather than the platform's structure."

Reason: User experiences cite supplier scams, counterfeit product risks, and quality issues.

Dispute and Complaint Resolution

Score: 60/100
Passed

"Refunds processed in 1-3 business days where supported; IP protection tools available."

Reason: Platform offers mediation, escrow, and refund processes, though buyer vigilance is needed.

Your Next Steps

  • 1
    Verify supplier reputation and transaction history before purchasing.
  • 2
    Use 1688.com's official payment and communication channels to protect escrow rights.
  • 3
    Collect and document all order and shipment communications for dispute resolution.
  • 4
    Be cautious of off-platform payment offers to avoid scams.
  • 5
    Monitor Alibaba's official IP protection tools to report counterfeit products.
  • 6
    Consider seeking buyer protection services or agents for international purchases.

Evidence & Citations